What is Consumer Intelligence (CI) ?

I provide some basic definitions from my new book called "Consumer Intelligence":

1. Consumption: To buy things you need and things you don't need without knowing which are the first and which the second.

2. Consumer Intelligence (CI) is when you try to achieve happiness through creation and not through consumption. If happiness could have been achieved through unlimited consumption, Bill Gates - the richest man in the world - would had stopped going to his office every morning, a lot of years ago.

3. Over-consumption: Psychological disorder where the consumer becomes addicted to consumer products. This process resembles drug use where the users keep taking drugs till death.
Recently a Chinese guy collapsed to death due to over-consumption of electronic garbage. He went for holidays and stayed 10 days continuously connected to the net, at an internet cafe, with no food until he collapsed exhausted and dehydrated.
Over-consumption can be prevented only by using consumer intelligence, something that contemporary psychologists strangely refuse to define - and that is the point of my new book I am currently working on.

I invite all of you who are interested in this point to provide your own view and experience.

Thanks!

Stathis Papagiannidis
d_star@otenet.gr